The Body Shop is now using Tinder as a tool for promoting its new corporate social responsibility planting program.
The global Bio-Bridges planting program connects deforested rainforests and endangered animals that need to find a mate, creating a chance for both the animals and the ecosystem to thrive.
When swiping through profiles on Tinder, female users between the ages of 18 and 35 in Toronto and Vancouver may encounter the profile of "Reggie," who is a Red Shanked Douc monkey from Central Vietnam. Those who choose to swipe right will match with Reggie and have the chance to learn more about the Bio-Bridges planting program and how they can contribute to it. Female Tinder users will also be given a 50% discount code through the 'Help Reggie Find Love' campaign.