Tinder is hoping to spark romance between dog lovers with dog-friendly dating experiences across the UK. Pop-up pub experiences are coming to London, Manchester and Edinburgh, where people will get to connect with people who share their love of animals. Research says that for young British people, 91% say it would be a deal-breaker if their dog doesn't
like someone, and these pop-up experiences have the potential to help people avoid awkwardness down the line.
The Bark & Spark will be taking over three public houses, The Dog House in London, The Dog and Partridge in Manchester and Hare of the Dog in Edinburgh. On-site, dog lovers will get to enjoy a Tinder-inspired menu.
To make it easy for Tinder users to find other animal owners in the app, the dating app offers an Animal Parent title in Explore.
Key Themes Behind This Trend
- Dog-friendly Pop-ups
- Companies can capitalize on the trend of dog-friendly pop-up events by creating unique experiences that cater to pet owners.
- Animal-inclusive Dating
- The trend towards animal-inclusive dating experiences such as Tinder's pop-up pub is an opportunity for dating apps to create unique experiences and grow their user base.
- Pet Compatibility
- The increasing importance of pet compatibility in relationships creates an opportunity for businesses to offer pet matchmaking and pet compatibility services.
Where This Applies
- Hospitality
- The hospitality industry can take advantage of the trend towards dog-friendly pop-up events by offering pet-friendly experiences at bars and restaurants.
- Technology
- The animal-inclusive dating trend presents a disruption opportunity for dating apps and technology companies to create innovative solutions for connecting pet owners.
- Pet Services
- The trend towards the importance of pet compatibility in relationships presents disruption opportunities for pet service businesses to offer pet compatibility services and matchmaking.
