Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Ariana Grande and Jimmy Fallon Had Fun with Comedic Snapchat Filters

 - Jul 18, 2016
References: vogue
Pop star Ariana Grande and talk show host Jimmy Fallon made a music video together using comedic Snapchat filters. When watching their remake of Ariana's 'Into You,' it's incredibly hard to hold a straight face.

The songstress is featured as a bread toast head, a mustached viking and a buzzing bee. Fallon ends up with the notorious puppy face filter and is seen throwing up rainbows, amongst other things.

The music video is perfect for 'The Tonight Show Starring Jimmy Fallon.' The late-night talk show is known for its celebrity-filled hilarity and its what attracts viewers nightly. Many of his YouTube clips have gone viral online, which draws in a larger audience through social media. The stunt is also beneficial for Ariana Grande. By using humor, she makes it easy for her Millennial and Gen-z following to identify with her while ensuring she stays relevant and visible to the public.