The incredibly popular photo editing app Prisma has partnered with Gett to create a #GettUrban filter. The new filter is an urban scene in shades of gray, purple and yellow and makes the photo look like a drawing.
The partnership is a unique promotion tool for the photo editing app and the car service provider. The app already has 5.5 million downloads and the transportation service operates in more that 60 cities across the globe, like London, Moscow and New York City. Gett founder and CEO Shahar Waiser said, "Both Prisma and Gett are great examples of how even new industries can be disrupted through bold, innovative thinking and cutting-edge technology." The custom-made #GettUrban filter is a great marketing tool for Gett's service offerings to be seen by Prisma's vast user base.