Snapchat released a Hillary geofilter for attendees to utilize as Bernie Sanders announced his endorsement of Hillary Clinton for President. The geofilter features cartoon renditions of Sanders and Clinton holding hands with the caption "Stronger Together." Only those attending the event in New Hampshire were able to use the geofilter.
The Hillary for America PAC sponsored the geofilter. Sanders official support for Clinton's presidential candidacy has united the Democratic party behind Clinton, as Sanders had previously been her main challenger.
The Stronger Together geofilter is not the first time the Hillary for America PAC has utilized geofilters for campaigning. In May, the PAC sponsored a geofilter for the Anaheim Convention Center where Republican candidate Donald Trump was holding a rally. This is the first presidential election in which candidates have truly utilized various social media platforms to engage younger voters.
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