Mobile shoppers who engage with Operator on Facebook Messenger are able to receive expert help from two powerful sources—an artificially intelligent bot, as well as human experts. Weekly, the best deals on everything from concert tickets to sunglasses are curated by a team of experts, which are easily shared by the Messenger bot.
Operator taps into a new wave of conversational commerce that uses chat as a means to naturally engage consumers. One of the most interesting features of using Operator on Facebook is that people are able to plug in emojis as search terms.
While online and mobile shopping can feel quite impersonal, this bot combines the benefits of getting opinions with a chat from a close friend with the expertise of a personal shopper.