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Top 60 Interactive Ideas in July

From Airport GIF Stations to Edible Snack Cake Installations

— July 30, 2016 — Marketing
The top July 2016 interactive ideas include various sources of inspiration for brands trying to successfully engage consumers. From playful kiosks for making GIFs located inside airport terminals to towering snack cake sculptures to honor dad on Father's Day, there are plenty of winning examples that show how brands are using interactive experiences, whether physical or digital, to create meaningful and memorable moments.

Throughout Toronto's 2016 Taco Fest, taco kit brand Old el Paso hosted an immersive lounge that featured a mechanical bull in the form of a hard shell taco. The fun experience is very Instagram-friendly, and is sure to have made a splash online following the event. Following their turn on the mechanical taco, attendees were invited to taste a sample of Old el Paso's new soft Tortilla Bowls.
5.5
Score
Popularity
Activity
Freshness
60
Celebratory Theme Park Promotions
Celebratory Theme Park Promotions
Six Flags is Offering Discount Admissions for 7-Eleven Day 2016
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59
Ghoulish Ride Shares
Ghoulish Ride Shares
Lyft Promoted Ghostbusters by Offering Rides in the Iconic Ecto-1 Car
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58
Outrageous 8-Bit Games
Outrageous 8-Bit Games
Old Spice's 'Youland' is a Quirky Facebook Video Game
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57
Incentivized VR Apps
Incentivized VR Apps
Moosejaw Offers Rewards for Playing Its Virtual Reality Games
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56
Footwear-Specific Smoothie Giveaways
Footwear-Specific Smoothie Giveaways
This Promotion Celebrates National Flip Flop Day
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55
Sports Trivia Bots
Sports Trivia Bots
Australia's NRL Sporting League Has a 'SOO' Trivia Bot on Facebook
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54
Fan-Powered Restaurant Openings
Fan-Powered Restaurant Openings
KFC's #ViteUnKFC Helped Fans Accelerate Construction
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53
Virtual Home Viewers
Virtual Home Viewers
PropertyGuru Gives Prospective Buyers House Tours in VR
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52
Phone-Charging Meal Boxes
Phone-Charging Meal Boxes
KFC India Released a Limited Edition Box That Can Power Up Phones
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51
Tea-Serving Taxis
Tea-Serving Taxis
Tokyo Taxi Operator Nihon Kotsu is Giving Out Samples of Suntory Tea
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50
Social Shopping Concierges
Social Shopping Concierges
Operator on Facebook Uses Both Human and AI Expertise for Finding Items
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49
Mobile Loyalty Program Platforms
Mobile Loyalty Program Platforms
CARDFREE Creates Mobile Rewards Programs for Large Merchants
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48
Morphing Candy Billboards
Morphing Candy Billboards
This Ad for Snickers Candy Bars Surprises with Facial Recognition Tech
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47
Beauty Advisor Bots
Beauty Advisor Bots
Modiface's Bot Suggests Makeup and Gives Virtual Try-Ons Within Messenger
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46
Weather Chat Bots
Weather Chat Bots
The 'Hi Poncho' Facebook Messenger Bot Reveals Forecasts in Conversation
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45
Hispanic Oral Hygiene Campaigns
Hispanic Oral Hygiene Campaigns
Colgate's Oral Health Month Campaign Targets Hispanic Families
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44
Deceptive Salad Bar Pop-Ups
Deceptive Salad Bar Pop-Ups
McDonald's Created 'The Salad Society' to Promote Its Healthy Options
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43
Digitized Retail Directories
Digitized Retail Directories
Moscow's Central Children's Store Boasts Connected Product Displays
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42
Olympic Video Game Giveaways
Olympic Video Game Giveaways
Nintendo is Celebrating the Olympics with a New Game for Wii U
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41
Virtual Racing Simulators
Virtual Racing Simulators
Audi's Interactive Virtual Reality Takes Fans to the Indy Circuit
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40
Social Film Festivals
Social Film Festivals
This Short Film Competition is Being Hosted by TIFF and Instagram
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39
Movie Merchandise Pop-Ups
Movie Merchandise Pop-Ups
Mtime's Warcraft Pop-Ups Gave Fans a Chance to Buy Exclusive Merchandise
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38
VR Pride Parades
VR Pride Parades
Google's 'Pride for Everyone' Captures Pride Celebrations in 360 Degrees
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37
Ghoulish Social Media Filters
Ghoulish Social Media Filters
The Ghostbusters Film is Using a Snapchat Filter to Get Tickets Sold
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36
Celebratory Frozen Drink Flavors
Celebratory Frozen Drink Flavors
Slush Puppie Tango Ice Blast Will Be Celebrated at Cinemas
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35
eSports Gaming Laundromats
eSports Gaming Laundromats
Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
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34
Financial Messenger Bots
Financial Messenger Bots
The Amex Bot on Facebook Provides Info on Transactions and Purchases
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33
Charitable Virtual Gardens
Charitable Virtual Gardens
Cancer Research UK Celebrates Its Supporters with a VR Flower Garden
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32
Department Store Fitness Studios
Department Store Fitness Studios
The YUNG CLUB is a Pop-Up Gym Located Inside Selfridges
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31
Charitable Promotion Pranks
Charitable Promotion Pranks
Matt Damon Raised Money for Safe Water and Sanitation Efforts
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30
Fast Food Home Delivery
Fast Food Home Delivery
McDonald's is Now Offering McDelivery in New Zealand
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29
AI Travel Agents
AI Travel Agents
'Hello Hipmunk' is a Smart Assistant Powered by Artificial Intelligence
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28
Matching Lipstick Apps
Matching Lipstick Apps
This Free App Works Like Tinder to Pair You with Urban Decay Lipsticks
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27
Mechanical Taco Rides
Mechanical Taco Rides
Toronto's 'Taco Fest' Features a Rideable 'Taco Bull' by Old El Paso
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26
Beneficial Airline Loyalty Programs
Beneficial Airline Loyalty Programs
The Emirates Skywards Plan Helps Members Earn Rewards Faster
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25
Political Tattoo Parlors
Political Tattoo Parlors
This Pop-Up Parlor Helps People Share Their Stance on Brexit in the UK
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24
Custom Iced Tea Sneakers
Custom Iced Tea Sneakers
Brisk Iced Tea is Marketing a New Pineapple Flavor with a Shoe Giveaway
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23
Dog Bowl Pools
Dog Bowl Pools
Fetch's Big Dog Bowl Reminds Pet Owners of the Importance of Hydration
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22
Tea-Sampling Tours
Tea-Sampling Tours
The New Clipper Teas Campaign Involves Giving Out Free Samples Across the UK
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21
Kiss-Sending Campaigns
Kiss-Sending Campaigns
Shiseido's 'Rouge-Rouge Kiss Me' Showcases 16 Lipstick Shades
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20
Rewarding Rapper Sodas
Rewarding Rapper Sodas
You Can Receive Prizes by Posting Pictures of These Unique Sprite Soda Cans
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19
Coffee Brand Film Clubs
Coffee Brand Film Clubs
Roof Top Film Club is Hosting Movie Nights for Nespresso Club Members
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18
Airport GIF Stations
Airport GIF Stations
Easyjet and Stansted Airport Set Up a Real-Time Departure Board at a Subway
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17
Social Media Candy Campaigns
Social Media Candy Campaigns
Cadbury Launched a Creative Snapchat Campaign for Its TimeOut Bar
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16
Rewarding Bar Beacons
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
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15
Modular Architecture Exhibits
Modular Architecture Exhibits
RAW SHIFT Shows How Buildings Evolve by Adapting to Crowds
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14
VR Bus Shelter Spas
VR Bus Shelter Spas
This Public Bus Stop Uses Virtual Reality to Come to Life as a Swimming Pool
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13
Building Block Charcter Displays
Building Block Charcter Displays
The Shanghai LEGO Store Features Displays Made Out of LEGO Bricks
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12
Gamified Finance Apps
Gamified Finance Apps
'Pocket Change USA' Teaches Financial Literacy with Interactive Challenges
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11
Superhero-Themed Attractions
Superhero-Themed Attractions
Shanghai Disney's 'Marvel Universe' Caters to Superhero Fans
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10
Wellness-Themed Hotel Experiences
Wellness-Themed Hotel Experiences
This Hotel Event Involved an Interactive Wellness Experience
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9
Euro Cup Pop-Up Lounges
Euro Cup Pop-Up Lounges
'The Base' by adidas Canada is a Euro 2016 Viewing Lounge in Toronto
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8
Edible Snack Cake Installations
Edible Snack Cake Installations
McVitie's Launched a Jaffa Cakes Tower for Father's Day 2016
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7
Promotional Escape Rooms
Promotional Escape Rooms
This Escape Room Challenge Highlights a New Norwegian Airlines Route
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6
Digital Dome Installations
Digital Dome Installations
teamLab's Immersive Installation is Set in an Ethereal Enviroment
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5
Marketing Street Performances
Marketing Street Performances
This Stunt Was Used to Engage Consumers One-on-One and Digitally
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4
Experiential Beach Events
Experiential Beach Events
The Interactive 'Facebook Beach' Was Set Up at Cannes
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3
Beauty Branded Tea Parties
Beauty Branded Tea Parties
Benefit Cosmetics Created an Activation Around a British Tradition
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2
Custom Greeting Art Installations
Custom Greeting Art Installations
Accessories Brand Kipling Helped Consumers Show Love to Friends
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1
Sensorial Snack Brand Events
Sensorial Snack Brand Events
Propercorn and Bombas & Parr Have Launched the 'Institute of Flavor'
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