As a retailer of clothing and outdoor gear, Moosejaw is now setting itself apart with the all-new Moosejaw Virtual Reality App.
To create the most dynamic and immersive VR content, Moosejaw teamed up with real-world adventure enthusiasts to capture stunning 360-degree content for four different virtual experiences. In order to ensure that customers can participate, for a limited time, Moosejaw is offering free Google Cardboard headsets with each online purchase.
After experiencing each adventure, app users have the chance to gamify the entertaining experience by answering questions, earning badges and climbing the leaderboard for the chance to win a $500 Moosejaw Gift Card. The highest scores on the leaderboard are given to players who answer questions correctly with the fastest times.
The app serves as a showcase for Moosejaw's 2016 Summer Catalog, which includes items that are stars in the virtual videos.
Key Themes Behind This Trend
- Virtual-reality Gamification
- Gamification in virtual-reality experiences is becoming an innovative way for companies to advertise their products and encourage customer engagement.
- 360-degree Video
- 360-degree video technology is providing companies with an immersive way to showcase their products and services in a captivating manner.
- Incentivized Apps
- Incentivizing customers to use and engage with mobile apps through rewards and incentives is becoming a popular trend for companies looking to increase customer engagement and loyalty.
Where This Applies
- Retail
- Retailers can use virtual-reality gamification and 360-video technology to advertise and showcase their products in a fun and interactive way to increase interest and engagement among potential customers.
- Gaming
- Virtual-reality gamification in mobile apps presents an opportunity for gaming companies to develop and offer new games and experiences that are both fun and engaging for customers.
- Tourism
- Incentivized mobile apps that gamify tourism experiences can provide an opportunity for companies to enhance customer experiences while also promoting their destinations or venues, ultimately leading to increased engagement and customer loyalty.
