These July 2016 sports ideas range from modernized golf sneakers to VR swimming lessons that hope to increase water safety among Swedish youth. In addition to a handful of tech-integrated sport simulators that aid with visualization and performance, other notables include experiential retail examples that are changing the way one purchases athletic gear.
Standouts like adidas' Toronto-based Euro cup pop-up give die-hard soccer fans a chance to try out gear worn by their heroes while Under Armor's product facility doubles as an innovation lab that employs both human and robot staff members.
Additional July 2016 sports innovations include equality-promoting soccer ads -- a comment on recent fan disputes during Euro cup games -- and waste-made soccer cleats that are created with both performance with environmental responsibility in mind.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
