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Top 50 Sports Trends in July

From VR Swimming Lessons to Modern Golf Sneakers

— July 31, 2016 — Lifestyle
These July 2016 sports ideas range from modernized golf sneakers to VR swimming lessons that hope to increase water safety among Swedish youth. In addition to a handful of tech-integrated sport simulators that aid with visualization and performance, other notables include experiential retail examples that are changing the way one purchases athletic gear.

Standouts like adidas' Toronto-based Euro cup pop-up give die-hard soccer fans a chance to try out gear worn by their heroes while Under Armor's product facility doubles as an innovation lab that employs both human and robot staff members.

Additional July 2016 sports innovations include equality-promoting soccer ads -- a comment on recent fan disputes during Euro cup games -- and waste-made soccer cleats that are created with both performance with environmental responsibility in mind.
6
Score
Popularity
Activity
Freshness
50
Refugee Olympic Teams
Refugee Olympic Teams
The IOC Announced a Ten-Member Team of Refugee Athletes Will Compete in Rio
<
49
Social Media Management Systems
Social Media Management Systems
Tim Horton's Field is Equipped to Curate Game Day Content
<
48
Stadium-Wide Wi-Fi Promotions
Stadium-Wide Wi-Fi Promotions
Edmonton's Commonwealth Stadium Boasts a Free Wi-Fi Network
<
47
Antimicrobial Rowing Suits
Antimicrobial Rowing Suits
This Antimicrobial Suit Will Keep Olympians Safe From Contaminants
<
46
Drone-Filmed Free Climbs
Drone-Filmed Free Climbs
These Daredevils Free Climbed the Eiffel Tower and Captured It with a UAV
<
45
Father's Day Fun Runs
Father's Day Fun Runs
The 'Do It for Dads Walk Run' Raises Funds for Prostate Cancer
<
44
Sentimental Olympian Ads
Sentimental Olympian Ads
This Special Olympics Ad Ties in with Father's Day Celebrations
<
43
Incentivized VR Apps
Incentivized VR Apps
Moosejaw Offers Rewards for Playing Its Virtual Reality Games
<
42
Dramatic Olympic Campaigns
Dramatic Olympic Campaigns
The New Under Armour Ad Highlights the Grueling Training of an Olympian
<
41
Sports Trivia Bots
Sports Trivia Bots
Australia's NRL Sporting League Has a 'SOO' Trivia Bot on Facebook
<
40
Deep-Sea Dive Cameras
Deep-Sea Dive Cameras
The 'Octospot' is a Camera Designed By Divers for Divers
<
39
Sporty Promotional Cans
Sporty Promotional Cans
This Molson Coors Packaging Advertises the Coors Light Games
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38
Interactive Football Apps
Interactive Football Apps
The Commonwealth Stadium Uses Beacons in Conjunction with Its Mobile App
<
37
Fantasy Sport Micro-Games
Fantasy Sport Micro-Games
'Ballr' Introduces a Rapid-Fire Format for Fantasy Sports Gaming
<
36
Handsfree Camera Recording Accesories
Handsfree Camera Recording Accesories
The 'GoHawk' GoPro Remote Shooting System is Robust
<
35
Virtual Football Simulators
Virtual Football Simulators
The SwingTrack Mobile Gave Fans an Interactive Grey Cup Experience
<
34
Professional Basketball Workouts
Professional Basketball Workouts
The NBA FIT App Aims to Help Improve Players' Game and Fitness
<
33
Competitive Sporting Apps
Competitive Sporting Apps
The FanZcall App for Sports Fans Helps Make Game-Time Predictions
<
32
Waste-Made Sneakers
Waste-Made Sneakers
Nike Grind is a Material Made Up of the Sportswear Company's Own Trash
<
31
Celebrity Skiing Reality Shows
Celebrity Skiing Reality Shows
'Miracle in Snow' is a Chinese Reality Show About Ice Sports
<
30
Rugged Mobility Scooters
Rugged Mobility Scooters
The Boomer Beast Helps Users With Mobility Issues to Embrace the Outdoors
<
29
Energy Drink Campaigns
Energy Drink Campaigns
The Grupo Petrópolis Ad Shows the Effort It Takes to Break Records
<
28
Bullet-Inspired Golf Balls
Bullet-Inspired Golf Balls
The Caliber Golf Ball Design Travels a Straighter Trajectory
<
27
Infrared Yoga Studios
Infrared Yoga Studios
Poe Yoga's Hot Yoga Classes Offer Clean Heat with FAR Infrared Heating
<
26
Competitive Health Systems
Competitive Health Systems
The Samsing S Health App Has People Compete Against Similar Users
<
25
Surreal Scuba Ads
Surreal Scuba Ads
The Seac Diving Pro Campaign Illustrates How the Sea is Calling
<
24
VR Swimming Lessons
VR Swimming Lessons
Children Can Overcome Their Fear of Water with This New Program
<
23
Wearable Hiking Devices
Wearable Hiking Devices
Microsoft's Band 2 Now Features the 'Explore Tile' for Outdoor Adventures
<
22
Modern Golf Sneakers
Modern Golf Sneakers
The Nike Flyknit Elite Golf Shoe is Made for the Modern Athlete
<
21
Spontaneous Soda Ads
Spontaneous Soda Ads
Coca-Cola's Ad With Jordan Spieth Takes a Creative Turn
<
20
Peaceful Fast Food Ads
Peaceful Fast Food Ads
These McDonald's Soccer Ads Bring People Together for UEFA Euro 2016
<
19
Olympian Volleyball Uniforms
Olympian Volleyball Uniforms
Lululemon Created Clothing for Athletes at the Rio Summer Olympics
<
18
Active Apparel Shopping Apps
Active Apparel Shopping Apps
The UA Shop App Brings Personalized Shopping to Under Armour
<
17
Color-Coded Soccer Posters
Color-Coded Soccer Posters
Sean Ford Recreated the UEFA Euro Teams with Simplistic Graphic Designs
<
16
Designer Athlete Uniforms
Designer Athlete Uniforms
The EA7 Olympic Collection is Modeled by Penny Lane and Pietro Boselli
<
15
Branded Athlete Swimwear Collections
Branded Athlete Swimwear Collections
The Missy by Speedo Performance Suit Collection is Sporty
<
14
Athletic Innovation Labs
Athletic Innovation Labs
Under Armour’s New Product Design Facility Uses Robots
<
13
Shark-Deterring Surf Leashes
Shark-Deterring Surf Leashes
Modon Surf and Sharkbanz' Surfing Leash Keeps Sea Predators at Bay
<
12
Rocking Climbing Prosthetics
Rocking Climbing Prosthetics
The 'SCALO' Prosthetic Climbing Arm Design Rotates 360-Degrees
<
11
Chic Lawn Games
Chic Lawn Games
The Shinola Bocce Ball Set is the Perfect Gift for Father's Day
<
10
Euro Cup Pop-Up Lounges
Euro Cup Pop-Up Lounges
'The Base' by adidas Canada is a Euro 2016 Viewing Lounge in Toronto
<
9
Fast Fashion Athletic Ads
Fast Fashion Athletic Ads
H & M Created a Line of Fashionable Sportswear with Olympic Athletes
<
8
VR Fitness Platforms
VR Fitness Platforms
Holodia is Using VR Technology to Make Fitness More Fun and Accessible
<
7
Expansive Folding Canoes
Expansive Folding Canoes
The Onak Canoe Offers Room For Three People Plus Their Gear
<
6
Adaptable Athlete-Made Sportswear
Adaptable Athlete-Made Sportswear
Zlatan Ibrahimovic Created His Own Brand of Quality Sportswear
<
5
Female Skateboarder Photography
Female Skateboarder Photography
Hannah Bailey Pays Tribute to Women Boarders In 'The Free Life'
<
4
Soccer-Inspired Editorials
Soccer-Inspired Editorials
This Sports Editorial Celebrates Peak of Global Athletic Style
<
3
Athletic Prosthetic Legs
Athletic Prosthetic Legs
The Soleis Prosthetic Leg is Designed for Bobsled Athletes
<
2
Redesigned Snorkeling Masks
Redesigned Snorkeling Masks
These Snorkeling Masks Make Practice Much Easier
<
1
Eco-Friendly Workout Accessories
Eco-Friendly Workout Accessories
The 'H² Kit' Provides Everything Needed to Stay Active
<