Famed Swedish professional soccer player Zlatan Ibrahimovic created his own brand of quality sportswear with a classy minimalist aesthetic.
The brand is named 'A-Z' and was made to provide consumers with the basics that they need for training. As Zlatan Ibrahimovic has explained himself, training doesn't require a surplus of clothing, it just requires a few simple pieces that allow for flexible movement. With this attitude integrated into its design, the A-Z line offers clothing that is sleek and devoid of obnoxious colors and branding, crafting quality sportswear that is primarily concerned with functionality and comfort.
Zlatan Ibrahimovic markets the clothing in a way that seems almost self-depreciating, with the company website stating "it's not about the gear, it's about the sweat. Whatever your sport, all that matters is how far you push yourself." With this, the brand works to inspire consumers rather than try sell to them, a concept that pairs well with the iconic soccer player at its forefront by giving the brand a confident aura that consumers are likely to trust.
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