Hannah Bailey is the founder of the 'Neon Stash,' a creative agency that is known for its documentation of women in sport, with the artist recently focusing her lens on female skateboarders.
The project is titled 'The Free Life Magazine' and works to show the urban boarders in their element, interacting with a space that they identify with and are able to find a freedom of expression within. In addition, the magazine showcases women taking part in other action sports and adventure.
With the project, Hannah Bailey gives further representation to female skateboarders, a demographic that is often underrepresented within the sport. In doing so, she pays tribute to the women who spend so much of their time practicing the craft, acknowledging their supreme talent and their individual styles with a candid eye.
Why This Trend Is Growing
- Increased Representation in Action Sports
- Opportunity to showcase and celebrate underrepresented demographics in action sports through photography and media.
- Feminization of Skateboarding
- Exploring the growing trend of more women participating in skateboarding and the cultural impact it brings.
- Urban Skateboarding Culture
- Capturing the essence of urban skateboarding and the unique spaces where skateboarders find freedom of expression.
Industries Being Reshaped
- Photography
- Opportunity for photographers to capture and promote the diversity and talent of underrepresented groups in action sports.
- Media and Publishing
- Opportunity to create and distribute content that highlights the growing trend of female skateboarders and action sports.
- Apparel and Fashion
- Opportunity to design and market skateboarding apparel and accessories targeted towards women skateboarders and their individual styles.
