Coca-Cola decided not to wait for the rain to go away, and instead change the story for its new ad with pro-golfer Jordan Spieth. The ad, which was originally planned to be outside but was rained out, takes place inside Spieth's trailer. He is seen practicing various trick shots to pass the time while it pours outside.
It's hard to imagine the outdoor ad being more entertaining than the spontaneous indoor one. Jordan Spieth manages to make shots into an ice bucket and the cupholder, although he does miss his shot into the Coca-Cola glass, all while sipping an ice-cold bottle of the soda. He even makes a hole-in-one shot through his open trailer window into the hole of the golf-course they're seemingly meant to be shooting the actual commercial on instead.
Spontaneous Soda Ads
More Stats +/-
Creativity With Big Ad Budgets
Sports Snack Bars
Unexpected Party Campaigns
Lyrical Soda Bottles
Alternate Ending TV Spots
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Coca-Cola's Ad With Jordan Spieth Takes a Creative Turn
- By: Hayley McGloneJul 6, 2016