Jelly Roll x Zevia Bring a Nostalgic Twist to Soda Ads with a Hilarious New Spot
Georgia Wray Norsten — March 14, 2025 — Marketing
References: adage
Jelly Roll x Zevia are shaking up the soda game with a refreshingly funny commercial that pays homage to Cindy Crawford’s iconic 1992 Pepsi ad. But instead of sultry sips, country star Jelly Roll delivers a hilarious, no-frills take because nothing about Zevia, or the artist himself, is artificial.
Premiering during American Idol, the ad is part of Zevia’s commitment to cutting through the noise with realness, humor, and zero sugar. Created by Maximum Effort, the spot positions Zevia as the unapologetic alternative to traditional sodas, proving that you don’t need artificial ingredients for great taste.
'Jelly Roll was the perfect partner,' said Kirsten Suarez, Zevia’s CMO. 'He’s real, relatable, and open about his own health journey.' Jelly Roll himself sums it up best: 'Zevia is the real deal. Nothing artificial and still tastes amazing.'
With this campaign, Zevia continues its bold marketing streak, following its playful jab at Coke’s AI-generated holiday ads.
Image Credit: Zevia
Premiering during American Idol, the ad is part of Zevia’s commitment to cutting through the noise with realness, humor, and zero sugar. Created by Maximum Effort, the spot positions Zevia as the unapologetic alternative to traditional sodas, proving that you don’t need artificial ingredients for great taste.
'Jelly Roll was the perfect partner,' said Kirsten Suarez, Zevia’s CMO. 'He’s real, relatable, and open about his own health journey.' Jelly Roll himself sums it up best: 'Zevia is the real deal. Nothing artificial and still tastes amazing.'
With this campaign, Zevia continues its bold marketing streak, following its playful jab at Coke’s AI-generated holiday ads.
Image Credit: Zevia
Trend Themes
1. Nostalgia-infused Advertising - Brands are increasingly tapping into nostalgia by recreating iconic ads, infusing them with humorous elements that resonate with audiences familiar with the originals.
2. Authenticity-driven Marketing - There is a growing trend towards marketing that emphasizes realness and relatability, as consumers seek brands that align with their personal values and lifestyle choices.
3. Humor as a Marketing Tool - Using humor in advertising is becoming a critical strategy for capturing viewer attention and differentiating products in a crowded market.
Industry Implications
1. Non-alcoholic Beverages - The non-alcoholic beverage industry is leveraging nostalgia and humor in marketing to distinguish product offerings and attract health-conscious consumers.
2. Entertainment Media and Advertising - The crossover between media events like American Idol and bold advertising strategies reflects evolving entertainment landscapes and innovative ways to engage audiences.
3. Health and Wellness Products - As consumers prioritize health, the industry sees potential in marketing strategies that highlight natural ingredients and lifestyle alignment.
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