April 2025 video ad trends show that Brands are reshaping video advertising with humor, nostalgia, and pop culture tie-ins, creating engaging and highly shareable content.
Jelly Roll x Zevia’s soda commercial humorously reimagines Cindy Crawford’s iconic 1992 Pepsi ad, offering a nostalgic yet refreshing twist. By emphasizing authenticity and real ingredients, Zevia positions itself as the bold, zero-sugar alternative to traditional sodas.
State Farm’s Severance-inspired ad leverages the sci-fi thriller aesthetic to connect with both Gen Z and Gen X audiences. Featuring Adam Scott alongside 'Jake from State Farm,' the ad cleverly references insurance transitions in young adulthood, making it relatable and culturally relevant.
From comedic soda ads to cinematic insurance campaigns, brands blend entertainment with advertising, proving that engaging narratives, humor, and pop culture connections can drive consumer engagement and brand loyalty.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
