KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Georgia Wray Norsten — March 19, 2025 — Marketing
References: adage
KFC’s ‘Believe’ campaign returns with a bizarrely brilliant sequel that takes chicken devotion to near-mythical levels. This time, the fast-food giant ditches the urban setting of last year’s ad for an enchanted forest, where things get even weirder -- think ritualistic offerings, eerie chanting, and deep-fried reverence, all in the name of crispy perfection.
Crafted by Mother London and directed by Vedran Rupic, the campaign leans into KFC’s cult-like fandom, where fried chicken isn’t just food -- it’s a belief system. The film unfolds like an absurdly cinematic spectacle, capturing KFC lovers' unwavering devotion to their favorite meal.
With humor and a touch of the surreal, the ad transports viewers into a world where chicken is king, proving once again that KFC’s storytelling is as bold as its flavors.
Image Credit: KFC
Crafted by Mother London and directed by Vedran Rupic, the campaign leans into KFC’s cult-like fandom, where fried chicken isn’t just food -- it’s a belief system. The film unfolds like an absurdly cinematic spectacle, capturing KFC lovers' unwavering devotion to their favorite meal.
With humor and a touch of the surreal, the ad transports viewers into a world where chicken is king, proving once again that KFC’s storytelling is as bold as its flavors.
Image Credit: KFC
Trend Themes
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Immersive Brand Storytelling — Brands are increasingly creating cinematic and surreal advertisement experiences to deepen consumer connection and brand loyalty.
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Cult-fandom Marketing — Leveraging 'cult-like' followings for engagement, brands transform standard products into adored icons through unconventional ad campaigns.
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Surreal Advertising Techniques — The use of bizarre and dreamlike elements in advertising is captivating audiences by pushing creative boundaries.
Industry Implications
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Quick-service Restaurants — Fast-food chains are innovating by infusing theatrics and storytelling into their marketing to differentiate in a competitive landscape.
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Advertising and Marketing — Ad agencies are adopting avant-garde storytelling techniques to capture consumer attention through memorable and unconventional campaigns.
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Digital Media Production — There is a growing demand for high-quality, cinematic content in advertising that elevates brand narratives to new artistic heights.
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