Mother Clucker, the London, U.K.-based fried chicken purveyor that traces its origins to a food truck, has showcased an open mind and a generous attitude towards the evolving fast food consumer by collaborating with Meatless Farm to launch a range of vegan fried chicken menu items.
The fried chicken brand, which recently opened its first restaurant location, is celebrating the occasion by offering as many as nine vegan menu items that mirror existing fried chicken options on the menu, including four different vegan fried chicken burgers and four vegan fried chicken wraps.
What's more, all of these vegan fried chicken dishes are prepared exclusively with Meatless Farm's products and are cooked in separate fryers, ensuring that customers can be guaranteed complete vegan credentials along with the delicious taste that Mother Clucker is known for.
Image Credit: Mother Clucker
What Makes This Trend Stand Out
- Vegan Fast Food
- Mother Clucker's launch of vegan fried chicken menu items highlights the growing trend of fast food options catering to vegan diets.
- Plant-based Meat Alternatives
- The collaboration between Mother Clucker and Meatless Farm shows a trend towards incorporating plant-based meat alternatives in restaurant menus.
- Vegan Imitation Products
- The vegan fried chicken burgers and wraps offered by Mother Clucker demonstrate the increasing popularity of imitation meat products in the vegan food industry.
Sectors Adopting This
- Fast Food
- Fast food companies can innovate by developing their own line of vegan menu options, similar to what Mother Clucker has done with vegan fried chicken.
- Plant-based Meat
- Meatless Farm and other plant-based meat companies can work with restaurants to provide meat alternatives for vegan menu items, highlighting the potential for partnerships within the industry.
- Vegan Food
- As more consumers seek vegan options, there is an opportunity for vegan food companies to expand their product lines and collaborate with restaurants to bring their products to a wider audience, as seen with Mother Clucker's partnership with Meatless Farm.
