Swedish furniture giant IKEA has announced that it will be adding two new types of vegan chicken nuggets to its restaurant menus, which will differ in US and UK markets.
The company has updated its menu in the UK with plant-based chicken strips, which will be offered as part of its new Chickenless Strip Meal with fries and a drink. Meanwhile, in the US, IKEA will introduce plant-based chicken nuggets, which will be part of a new Kids Meal that includes a serving of broccoli. The new updates contribute to the brand's broader commitment to making its menu 50% vegan by 2025, an initiative aimed at supporting more sustainable consumption.
“IKEA wants to make healthy and sustainable choices the most desirable option, by, for example, demonstrating that plant-based food can be really delicious,” said Lena Pripp-Kovac, Chief Sustainability Officer at Inter IKEA Group.
Image Credit: IKEA
Why This Trend Is Growing
- Plant-based Menu Expansion
- More restaurants and food chains can develop and offer plant-based menu options to cater to consumers who are shifting towards a vegan lifestyle.
- Sustainable Consumption
- Brands across different industries can adopt sustainable practices to attract consumers who prioritize environmental consciousness in their purchasing decisions.
- Kids' Plant-based Options
- More restaurants and food chains can create plant-based options for kids' meals to encourage healthy and eco-friendly meal choices from an early age.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can innovate towards plant-based options and sustainable practices to cater to consumers' changing preferences and values.
- Retail
- Retail brands can explore plant-based and sustainable options in their food and snack offerings to appeal to consumers who prioritize health and the environment.
- Hospitality
- Hotels and resorts can incorporate plant-based and sustainable options into their menus to attract eco-conscious guests seeking healthy and environmentally friendly options.
