Nike Grind is a Material Made Up of the Sportswear Company's Own Trash
Meghan Young — June 15, 2016 — Eco
References: help-en-eu.nike & huffingtonpost
Many companies are making an effort to become more green -- whether for its own mission statement or for its view in the eyes of eco-conscious consumers -- and Nike Grind is one way in which the global sportswear company is trying to make such an impact. Nike Grind is the name of a special material made out of the brand's very own waste.
Now making up 71 per cent of its footwear, Nike Grind is specifically made out of recycled sneakers, plastic bottles and manufacturing scraps from Nike’s factories. Collected using its Reuse-A-Shoe program, some of these waste materials are also sold to buyers who use them to line running tracks, playgrounds, gym and weight room floors and carpet underlay. It's one way to stay eco-friendly.
Now making up 71 per cent of its footwear, Nike Grind is specifically made out of recycled sneakers, plastic bottles and manufacturing scraps from Nike’s factories. Collected using its Reuse-A-Shoe program, some of these waste materials are also sold to buyers who use them to line running tracks, playgrounds, gym and weight room floors and carpet underlay. It's one way to stay eco-friendly.
Trend Themes
1. Eco-friendly Manufacturing - Companies can explore using their own waste to create new materials and products.
2. Circular Economy - Creating a circular economy by reusing materials and minimizing waste can be a sustainable business practice.
3. Green Marketing - Highlighting eco-friendly initiatives can appeal to consumers and build brand reputation.
Industry Implications
1. Footwear - Footwear companies can adopt materials similar to Nike Grind to reduce waste and create more sustainable products.
2. Athletic Surfaces - Manufacturers of athletic surfaces can purchase waste materials like Nike Grind to create more sustainable and durable products.
3. Manufacturing - Manufacturing companies can explore ways to reduce waste and reuse materials to create a more circular economy.
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