'Ballr' is the name of a new cricket game that puts a twist on traditional fantasy sports games. The game is set to launch soon for Android, featuring a rapid-fire micro-gaming format, which reduces the time of gameplay during a sporting event for greater instant gratification. Fans will be able to select scoring sequences, goals and kicks during matches in short five-minute slots.
Rather than awarding monetary prizes, Ballr partners with global brands, sporting goods companies and transportation start-ups to offer premium apparel, cars and sporting event tickets to winners.
Ballr was recently launched in India and China and has been identified as the first of its kind in Asia. In these countries, it's expected that Baller will appeal to a market of about 200 million adult sports fans in China and 93 million in India.