In order to get Canadians excited about the second annual Coors Light Games, Molson Coors Canada created a fun set of promotional cans.
The event itself takes inspiration from the Olympics, but features approachable backyard sports like the Inflatable Peak Climb, Capture the Case and Bubble Soccer. Each of these events is depicted on the sides of the silver cans, showing off a few of the fun challenges that will unfold later this summer in Canada's capital.
As part of the promotions for the Coors Light Games, fans are being challenged to look for one of 12 gold-colored cans in Coors Light multipacks in order to win free round-trip tickets for four friends to the Coors Light Games.
Key Themes Behind This Trend
- Brand-inspired Promotional Packaging
- Companies can create promotional product packaging that features fun and approachable designs inspired by their brand events and campaigns.
- Inclusive Outdoor Events
- Brands can organize outdoor events that are inspired by popular sports but are inclusive and approachable to everyone, not just professional athletes.
- Interactive Promotional Campaigns
- Brands can engage with their audience by creating interactive promotional campaigns that encourage participation and offer rewards for finding special packaging or products.
Where This Applies
- Alcoholic Beverages
- Alcoholic beverage companies can create promotional packaging that ties into their brand events and campaigns, offering customers a fun and unique way to engage with their products.
- Outdoor Sporting Events
- The outdoor sporting events industry can explore creating events that are inspired by popular sports but offer a more inclusive and approachable experience to attract a wider audience.
- Marketing and Advertising
- Marketing and advertising companies can help brands create interactive promotional campaigns that encourage customer engagement and provide measurable results.
