In order to get Canadians excited about the second annual Coors Light Games, Molson Coors Canada created a fun set of promotional cans.
The event itself takes inspiration from the Olympics, but features approachable backyard sports like the Inflatable Peak Climb, Capture the Case and Bubble Soccer. Each of these events is depicted on the sides of the silver cans, showing off a few of the fun challenges that will unfold later this summer in Canada's capital.
As part of the promotions for the Coors Light Games, fans are being challenged to look for one of 12 gold-colored cans in Coors Light multipacks in order to win free round-trip tickets for four friends to the Coors Light Games.
Sporty Promotional Cans
More Stats +/-
Island Motorsport Resorts
Glittered Armpit Hair
Narrative Experiential Tv Campaigns
Bottle Cap Balms
Rooftop Ice Rinks
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.