With Canada celebrating it's 150th anniversary this summer, Canadiana ideas are taking over the marketplace.
From celebratory products like Smokes Poutinerie's multi-cultural poutines to special events, such as Toronto Symphony Orchaestra's 'Canadian Mosaic,' there are more ways than ever to celebrate Canada's birthday. Special occasions in particular are always great opportunities for brands to develop new and interesting ways to celebrate national pride. For example, Absolut vodka collaborated with Canadian textile artist Libs Elliott for its commemorative Canada 150 bottle. Her signature technique is remixed by using a traditional Canadian quilt pattern, which is then digitally randomized for geometric interest.
In the coming months, consumers can expect to see more exciting events and products announced in celebration of Canada's big anniversary.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
