Ottawa recently teamed up with Roots to create special merchandise for Canada's 150th birthday celebration. With everything from red and white toques to rustic leather bags, the new collection gives consumers a stylish way to celebrate the anniversary of Confederation.
Back in January, Roots co-founder Michael Budman visited Ottawa to reveal the new merchandise for Canada's 150th birthday. The collection includes scarves, hats, jackets and bags, all of which are branded with the Canada 150 logo. Plans are also in the works for T-shirts, blankets and other accessories that will be sold in Ottawa and in some Asian cities, such as Beijing.
As one of the country's most beloved homegrown retailers, Roots' 150th anniversary collection allows the brand to embrace its Canadian roots, while also giving consumers a new reason to support the brand.
What's Driving This Trend
- Patriotic Clothing Collections
- Opportunity for brands to create special merchandise to celebrate national anniversaries.
- Branded Merchandise for National Celebrations
- Brands partnering with governments to create branded merchandise to commemorate important national milestones.
- Supporting Local Brands
- Consumers showing support for homegrown retailers by purchasing merchandise that celebrates their country's heritage.
Who This Affects Most
- Retail
- Opportunity for retailers to partner with governments and create special merchandise to celebrate national anniversaries.
- Fashion
- Fashion brands utilizing national celebrations as a theme for their collections to generate consumer interest.
- Tourism
- Creating and selling merchandise to tourists visiting the country during national celebrations to enhance their experience.
