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Olympic Canadian Retailer Paternships

lululemon is the Official Outfitter of Team Canada

— September 23, 2021 — Lifestyle
lululemon, the beloved Canadian activewear brand renowned for its premium leggings, recently partnered with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) to be the Official Outfitter of Team Canada through 2028.

lululemon will design Team Canada's apparel and accessories, providing each athlete, coach, and Mission Team member with apparel for the Opening Ceremony, Podium (Medal Ceremony), Closing Ceremony, media opportunities, and Athletes’ Village wear. One standout piece from the Team Canada collection is the Future Legacy Bag, a new item for which 10% of the sales of each bag sold will support the Canadian Olympic Foundation and Paralympic Foundation of Canada.

“As a Canadian and lifelong fan of the Games, I could not be prouder for lululemon to partner with the Canadian Olympic Committee and Canadian Paralympic Committee,” said Calvin McDonald, CEO, lululemon. “Supporting these incredible athletes as they prepare to compete on the world’s largest sporting stage and achieve their goals is a privilege. Through this partnership, all of us at lululemon are honored to play our part to inspire, unite and transform the world through sport and share in this excitement alongside all of Canada.”

Image Credit: lululemon
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