McDonald's Great Canadian Taste Adventure Celebrates Canada Day
Katherine Pendrill — June 27, 2016 — Lifestyle
References: www4.mcdonalds & brandeating
In the lead up to Canada Day, McDonald's is rolling out its Great Canadian Taste Adventure at stores across the country. Following the success of last year's patriotic dishes, the new menu showcases some of the best flavors and ingredients from the different regions of Canada.
This year's Great Canadian Taste Adventure is a Canadiana-inspired menu with five distinct dishes to choose from. The menu celebrates the different regions of Canada with meals inspired by regional taste preferences. Some of the clever new menu items include the Delectable Bacon & Cheese Burger made with Quebec cheese, the Western BBQ Burger made with Alberta beef and the Chocolate Nanaimo Sundae, which is based on the dessert bar from Nanaimo, British Columbia.
Available on a rotating basis at participating McDonald's locations in Canada, the new menu gives consumers a tasty way to celebrate the country's 149th birthday.
This year's Great Canadian Taste Adventure is a Canadiana-inspired menu with five distinct dishes to choose from. The menu celebrates the different regions of Canada with meals inspired by regional taste preferences. Some of the clever new menu items include the Delectable Bacon & Cheese Burger made with Quebec cheese, the Western BBQ Burger made with Alberta beef and the Chocolate Nanaimo Sundae, which is based on the dessert bar from Nanaimo, British Columbia.
Available on a rotating basis at participating McDonald's locations in Canada, the new menu gives consumers a tasty way to celebrate the country's 149th birthday.
Trend Themes
1. Regional-inspired Menus - Opportunity to create menus that celebrate regional taste preferences and highlight local flavors.
2. Patriotic Dining Experiences - Opportunity to develop menus that align with national holidays and create a sense of pride and celebration among consumers.
3. Limited-time Offer Menus - Opportunity to introduce rotating menus with limited-time items to attract customers and create a sense of exclusivity.
Industry Implications
1. Fast Food Restaurants - Opportunity for fast food chains to create regional-inspired menus and offer limited-time items to drive customer engagement and sales.
2. Event Catering Services - Opportunity for event catering services to offer patriotic dining experiences that capture the essence of national holidays and celebrations.
3. Food and Beverage Marketing - Opportunity for food and beverage marketing agencies to develop campaigns that promote regional-inspired menus and limited-time offers to attract and engage customers.
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