Emojis have become a big part of social media culture and branded emoji keyboards are becoming more popular. Millennials and Gen Z rely largely on digital and social media-based forms of communication that utilize emojis frequently. Brands are utilizing downloadable emoji keyboards to interact with these markets. Starbucks and L’Oréal have released keyboards that feature branded products such as labeled coffee cups or perfume and lipstick emojis.
Pop culture has branched into emoji keyboards as well with Pop Star Emojis and Reality Star Emojis. Brands are blending non-tech-based products with tech by creating emoji keyboards and apps to garnish more brand awareness. With emojis being used on social media platforms like Snapchat, Instagram and Facebook, branded emoji keyboards allow users to add their personal flair while sharing brand awareness with all their followers.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
