Hotel chain Holiday Inn Express recently has put together a breakfast emoji keyboard dubbed BREAKFA-moji that allows mobile users to download visual graphics of various morning meal items redesigned as cartoon characters. The emojis can be implemented directly onto any smartphone keyboard to be used in conversation.
Hotels are often known for having continental breakfasts making an exclusively breakfast-themed set of emojis very relevant. Holiday Inn Express designed 25 featured graphics that include items such as muffins, bananas, bagels, egg, toast and pancakes dancing around with tiny arms, legs, eyes and even sunglasses. The breakfast keyboard is available for download on Google Play and iTunes that can then be easily set as a language in the messaging app. The marketing campaign is also introduced by comedic actor Rob Riggle.
Key Themes Behind This Trend
- Visual Language Keyboards
- Companies can develop and market their own visual language keyboards to engage their audiences and create a unique customer experience.
- Emoji Marketing
- Businesses can utilize customized emojis as a marketing tool to increase brand recognition and customer engagement.
- Humorous Designs
- Humorous and playful designs can be used by brands to appeal to their target audience and differentiate their product or service.
Where This Applies
- Hospitality
- Hotels and other hospitality industries can create unique and engaging experiences for guests through the use of specialized emojis and visual language keyboards.
- Food and Beverage
- Restaurants and food brands can create custom emoji sets to promote new menu items or convey a certain brand message to their customers.
- Entertainment
- Media and entertainment companies can use humorous and playful designs to create a fun and engaging customer experience and increase brand recognition.
