From heart-warming television commercials to outrageous outdoor stunts, hotels are looking for new and creative ways to reach consumers. With the rise of Airbnb and other accommodation-sharing services, it is becoming increasingly important for hotel brands to appear appealing to consumers.
One of the ways hotels are attempting to retain existing customers is through ads that evoke emotion. These ads usually play on the theme of creating memories and the kinds of emotions that are attached to these precious family moments. One example of this approach is an ad for the Holiday Inn in China, which tells the story of how vacations can bring busy families together.
Of course many hotels are also turning to more unconventional marketing approaches in order to catch the eye of millennials. For instance, the Irish hotel chain Jurys Inn created a hilarious campaign involving wearable duvets that allow hotel guests to stay in bed a little bit longer. Similarly, the Holiday Inn Express created a series of breakfast emojis dubbed BREAKFA-mojis to promote its continental breakfast.
From Vacation-Encouraging Ads to Wearable Duvets Stunts
Comedian-Cast Hotel Commercials
These Travel Accommodation Ads Star Jane Lynch and Bobby Lee
Hotel-Branded Short Films
The Marriott Released Two Films to Promote Travel
Hospitable Greeting Campaigns
Accor's Hotel Welcome Stunt Made Newcomers to Twitter Feel at Home
This Ad Promotes a Service to Write Your Next Out-of-Office Message
Heartwarming Hotel Commercials
This Holiday Inn Ad Tells a Story of a Little Girl and Her Mother
Individuality-Celebrating Hotel Ads
The Venetian's 'Come as You Are' Ad Celebrates the Individual
Provocative Hotel-Sharing Ads
These Airbnb Ads Suggest Good Uses For Tax Contributions
Boozy Ice Cream Tours
This Hotel Group is Serving Up Adult-Only Ice Creams
Breakfast Emoji Keyboards
Holiday Inn Express Turns Morning Meal Items into a Visual Language
Ultra-Cozy Wearable Duvets
This Hotel Chain is Making Bedding That Can Be Taken on the Go