Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,377 inspiring examples.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,377 cutting edge ideas.

Individuality-Celebrating Hotel Ads

The Venetian's 'Come as You Are' Ad Celebrates the Individual

— November 9, 2016 — World
Famed Las Vegas hotel The Venetian recently debuted a new ad that moves away from the glitz and glamour of the Vegas strip and instead celebrates the individuality that each visitor brings with them. The campaign is not only a departure from more traditional Las Vegas advertisements, but it is also a move towards more modern hospitality marketing that caters to the individual and their unique experience.

In the ad titled 'Come as You Are,' a number of quirky visitors are seen dancing in front of equally whimsical backgrounds. The ad is tied together with a song by Italian singer Mina, which helps to convey The Venetian's authentic Italian experience.

The ad ultimately moves beyond focusing on the glamorous clientele that come to visit Las Vegan to celebrate all kinds of guests. As The Venetian's CMO Lisa Marchese explains, "we can be optimistic, inclusive, really likeable and celebrate the guests that are coming to Las Vegas."
Trend Themes
1. Individuality-celebrating Ads - Opportunity for brands to showcase and celebrate the uniqueness of their customers through personalized advertising campaigns.
2. Modern Hospitality Marketing - New approach to marketing in the hospitality industry that focuses on catering to the individual and their unique experiences.
3. Departure From Traditional Advertising - Shift away from conventional advertising methods in industries like Las Vegas hospitality to attract a wider range of clientele and promote inclusivity.
Industry Implications
1. Hospitality - Hotels, resorts, and other hospitality businesses can adopt individuality-celebrating ads to differentiate themselves and attract a broader customer base.
2. Marketing - Marketing agencies and professionals can embrace the concept of modern hospitality marketing to create personalized campaigns that resonate with consumers.
3. Tourism - Tourism organizations and destinations can utilize departure from traditional advertising strategies to showcase the diverse attractions and experiences they offer.
3.8
Score
Popularity
Activity
Freshness