As more individuals become vaccinated against COVID-19, Expedia recently launched a new campaign dubbed 'All By Myself.' The new ad shows how dedicated the brand is to support its customers for those dreaming of travel again, positioning the brand as the "ultimate travel companion" for unforgettable experiences.
"Like many travel brands, COVID-19 has forced us all to look inwards and reflect on who we are as a brand and what that means to our consumers. It became clear to us that in order for our travelers to have an amazing trip, it matters who they travel with, and we need to understand the important role we play in being that partner," said Shiv Singh, Senior Vice President and General Manager, Expedia Brand.. "As travelers adjust to the new norms post-COVID, we must adjust as well, and this is just the first chapter in a multi-year journey to really deliver against our mission of being a brand that is there for travelers from start to finish."
Image Credit: Expedia