This clever ad by Westin Hotels shows a cheeky out-of-office message that will encourage other employees to take some time off. This ad was created due to the statistically proven research that American employees don't take as much vacation time as they should.
Westin Hotels partnered with McSweeney's via BBH New York to create a clever ad, which will induce other employees with a feeling of missing out. The ad reads an out-of-office message from a businessman who is enjoying his time off. The email reads: "Thanks for the message, but I'm on vacation swimming with dolphins in a magnificent tropical lagoon..." The message continues, but the point is reached within the very first line.
While the ad focuses on humor, the underlying message uses society's "fear of missing out." By showing others what they could be doing, it will hopefully encourage them to take well-deserved time for themselves.