Marriott International Inc. is a multinational company that chose to take a very creative route in an attempt to advertise its services.
Rather than filming a commercial or buying ads in digital and print platforms, the company chose to take a new approach. It released two short films, the first of which was filmed at the JW Marriott LA and is called 'Two Bellmen.' The second film is set in the Paris Marriott Champs-Elysees and is called 'French Kiss.' Both of these short films received several million views on YouTube and use art and romanticism to promote the Marriott brand, rather than using more standard paths to do so.
By offering a creative approach to promote its brand, Marriott is able to advertise its services while situating itself as a company willing to test and push boundaries.
The Marriott Released Two Films to Promote Travel
Mishal Omar — November 14, 2016 — Marketing
References: frenchkissfilm.marriott & marriott