The hospitality industry is all about making people feel welcome in a new setting, so Accor set up a clever hotel welcome campaign.
There are new people signing up for Twitter account every day and in order to make it known that they are welcome, Accor decided to take it upon itself to be a friendly ambassador to these newcomers. After a user's first tweet was posted, Accor responded with a kind message tagged with #FeelWelcomeFromThe1stTweet. In order to go above and beyond, Accor also arranged to send customized bathrobes to each user that showed off a person's Twitter handle.
As a result, the new Twitter users were thrilled to receive the gift and interacted with Accor on social media to spread the campaign's reach.
Hospitable Greeting Campaigns
More Stats +/-
Crowning the Beer-Pouring Champ
Adventurous Automotive Unveilings
Romance-Reviving Digital Storytelling
Social Media-Reacting Lights
Social Loyalty Programs
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.