This Airbnb ad, splashed on the posters of bus shelters, aims to highlight the tax contributions of Airbnb hosts and guests. This ad ultimately tries to encourage a variety of public and tax-funded services to either expand or prolong their services in order to make better use of these tax contributions.
The ads include statements such as "Dear Board of Education, Please use some of the $12 million in hotel taxes to keep art in schools" and "Dear Public Library System, We hope you use some of the $12 million in hotel taxes to keep the library open later".
Ultimately, these Airbnb ads aim to subtly convey that Airbnb is a positive contributor to the economy via the roughly $1 million per month hotel tax contribution from Airbnb hotels and guests.
What Makes This Trend Stand Out
- Tax Contribution Advertising
- Advertising campaigns highlighting tax contributions to encourage expansion of tax-funded services.
- Positive Economic Contributor Advertising
- Advertising campaigns aiming to convey a positive image of the brand as a contributor to the economy.
- Social Responsibility Advertising
- Advertising campaigns promoting social responsibility through tax contributions.
Sectors Adopting This
- Hospitality
- Opportunity to promote the positive impact of Airbnb on the economy and social responsibility.
- Education
- Opportunity to expand art programs through tax-funded services such as hotel taxes.
- Public Library
- Opportunity to extend operating hours through tax-funded services such as hotel taxes.
