This hotel commercial for Holiday Inn in China tells the story of the relationship between a little girl and her busy mother. Rather than showcasing the hotel's amenities, the Holiday Inn ad appeals to the emotions of many busy professional parents. The commercial centers on a young girl who finds herself constantly missing her mom, who is always away at work all the time.The video ends with the girl's parents surprising her for a vacation at the Holiday Inn.
Interestingly, the story depicted in the commercial is based on a real event from the brand's chief marketer Emily Chang. Chang would receive heart-wrenching messages from her daughter while away on business, which prompted her to take her on a surprise overnight trip at the Holiday Inn. For Chang, the hotel commercial is able to showcase that amazing vacations are not determined by exotic locations, but by the company you are in.
Key Themes Behind This Trend
- Emotional Marketing
- Utilizing storytelling and emotional appeal in advertisements to connect with busy professional parents and evoke empathy.
- Parent-child Bonding
- Highlighting the importance of spending quality time with children and creating memorable experiences for families in hotel advertising.
- Real Life Inspirations
- Drawing inspiration from real events and personal experiences to create authentic and relatable hotel commercials.
Where This Applies
- Hospitality
- Exploring innovative ways to market hotels and appeal to target demographics through emotional storytelling.
- Advertising
- Developing creative strategies to engage audiences on a deeper emotional level and build brand loyalty.
- Travel and Tourism
- Creating unique experiences and promoting hotels as family-friendly destinations for parent-child bonding and quality vacations.
