After releasing both spring and autumn collections which celebrate digital iconography, Italian fashion house Versace has released its own line of luxurious Versace emojis.
Following Donatella Versace's alternative take on the Versace Greek Key, the luxury fashion house has decided to make its fancy iconography available for all fashion lovers. Unlike most emoji apps that have been recently released, Versace emojis do not act as an additional smartphone keyboard but instead a picture editing program. Users can embellish their selfies or create original imagery through the use of backgrounds, filters and stickers.
While celebrity emojis such as Kim Kardashian's Kimoji and Fabolous' YoungEmOGis touch on entertainment, Versace emojis open the door for fashion labels to do much more with their brand in the digital age.
What's Driving This Trend
- Luxury Emoji Apps
- Luxury fashion brands create their own emojis, providing an innovative way to engage with customers in the digital age.
- Picture Edit Emojis
- Emojis transform from simple icons to a picture edit program, providing users with the opportunity to personalize their messages.
- Brand Digitalization
- Fashion brands embrace the digital age by creating their own emojis, providing a new avenue for brand recognition.
Who This Affects Most
- Fashion Industry
- Fashion brands utilize the creation of designer emojis to boost brand recognition and customer engagement.
- Mobile Technology Industry
- Mobile technology industries are presented with new opportunities to develop customizable picture editing programs.
- Social Media Industry
- Social media industries can benefit from the trend of emoji personalization by developing innovative ways to incorporate branded emojis into messaging platforms.
