After releasing both spring and autumn collections which celebrate digital iconography, Italian fashion house Versace has released its own line of luxurious Versace emojis.
Following Donatella Versace's alternative take on the Versace Greek Key, the luxury fashion house has decided to make its fancy iconography available for all fashion lovers. Unlike most emoji apps that have been recently released, Versace emojis do not act as an additional smartphone keyboard but instead a picture editing program. Users can embellish their selfies or create original imagery through the use of backgrounds, filters and stickers.
While celebrity emojis such as Kim Kardashian's Kimoji and Fabolous' YoungEmOGis touch on entertainment, Versace emojis open the door for fashion labels to do much more with their brand in the digital age.