The NBA FIT App is exactly basketball players have been waiting for. It embraces the convenience of general fitness apps while tailoring the workouts and drills to those who want to improve their game, not only their fitness. To do that, the NBA FIT App features training videos and tips from NBA and WNBA players as well as strength and conditioning coaches.
Created in collaboration with Under Armour, the NBA FIT App is powered by UA Record from Under Armour Connected Fitness. In addition to daily workouts, it will feature challenges such as the first one: "Try to match or beat the record for three-point shots made in a single NBA Finals game – 16, set by the San Antonio Spurs in 2013 – in a single, 30-minute workout session," writes Under Armour.
Key Themes Behind This Trend
- Tailored Fitness Apps
- The trend of fitness apps that offer tailored workouts and drills for specific sports can disrupt the general fitness app industry.
- Collaborative Training Platforms
- The trend of collaborative training platforms that combine expertise from professional athletes and trainers can disrupt the traditional training industry.
- Gamified Workouts
- The trend of gamified workout challenges, like attempting to beat records, can disrupt the traditional workout routine industry.
Where This Applies
- Fitness App Industry
- The fitness app industry can be disrupted by the introduction of more specific and tailored workout apps for different sports.
- Training Industry
- The traditional training industry can be disrupted by platforms that offer collaborative training with professional athletes and trainers.
- Workout Routine Industry
- The workout routine industry can be disrupted by incorporating gamified workout challenges to make workouts more fun and engaging.
