The July 2016 mobile app trends reveal that consumers are not only using smartphone applications to better their own lives, but also to better the lives of those around them. Whether it is monitoring one's fitness levels or making a charitable donation on the go, apps are empowering individuals and entire communities.
While New Year's resolutions may long be forgotten, the July 2016 mobile app trends reveal that many consumers are still working towards improving their overall health and wellbeing. Some of these apps are geared towards improving one's physical health, with apps for monitoring each user's alcohol intake, calorie consumption and fitness levels. Other apps focus on mental wellbeing by tracking issues such as stress and anxiety.
Beyond self-improvement, many of the July 2016 mobile app trends revolve around acts of social good. For instance, Farmsquare is a platform that connects consumers with farmers who have surplus produce. Another example is the Spotfund app, which allows users to make micro-donations to local charities.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
