Messaging app LINE released the 'egg - Action Selfie Cam' app, which allows users to add a variety of special effects to their photos and videos. The app features sound effects, masks, filters, face-swapping tools and most interestingly, the ability for users to create their own customized creations to enhance their photos and videos. Once a dynamic selfie has been created, it can be saved or shared to social apps like Facebook, Instagram or LINE.
LINE's new egg app is reminiscent of other popular selfie apps, such as Snapchat and MSQRD, however, customization is one of the features that makes this new selfie-editing app a standout among others.
As of late, LINE has been expanding its services to offer more lifestyle-focused offerings, such as the on-demand delivery offshoot app 'LINE MAN.'