From millennial-banking apps to charitable gifting apps, the 2016 June mobile app trends reveal that consumers are increasingly turning to smartphone applications to manage their money.
While the concept of online banking is not exactly new, a number of niche apps have been developed for carrying out different financial services. For example, the Neat app is a user-friendly tool that helps millennials budget their spending in a responsible way. Another example is the Argo Surety app, which is designed to streamline the insurance brokering process.
However, consumers are not just using apps to manage their own money. Indeed, the 2016 mobile app trends reveal that consumers are increasingly turning to smartphone applications to manage their charitable donations as well. The most popular example of this shift is exemplified by the Impact app, which helps donors keep tabs on the charities they support.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
