The new version of the Tennessean app stands out among the increasingly crowded field of news apps because, in addition to typical news, headlines and multimedia, the app also offers virtual reality news content.
What's great about the virtual reality content is that it allows users to not just passively skim the news but actually be immersed in it and enjoy a whole new perspective on events happening in their local areas and around the world as well.
The news and journalism market is extremely saturated, with news organizations having a hard time appealing to younger audiences. This is what makes the new Tennessean app such a brilliant venture. By offering virtual reality news content that is engaging and immersive, the Tennessean is bidding to appeal to a new generation of news consumers.