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20 Examples of Branded Crowdsourcing

From Geofilter Design Contests to Fan-Picked Snack Promotions

— December 8, 2017 — Business
These branded crowdsourcing innovations range from fan-picked oatmeal promotions to geofilter design contests. Embracing the opinions of consumers, more brands are aiming to make their core audience a part of their design and marketing strategy in an effort to boost authenticity while strengthening core relationships.

When looking at marketing innovations, standouts include Quaker's Bring Your Best Bowl contest which allowed the oatmeal brand's fans to create its next best-selling flavor via Instagram. Another notable example is M & M's Coffee Nut candy release which was co-created by consumers after the brand launched its 'Flavor Vote' campaign.

When examining socially conscious examples of branded crowdsourcing, Google's Bay Area Impact Challenge campaign is a standout. The initiative involved community members in an effort to encourage funding for non-profits and allowed participants to vote for charities that most spoke to them.
7.3
Score
Popularity
Activity
Freshness
20
Bartending Glassware Competitions
Bartending Glassware Competitions
'Glassology' Challenges Bar Professionals to Design a Vessel
<
19
Crowdsourced College News Apps
Crowdsourced College News Apps
The Wildfire App Lets Students Share What's Happening Around Them
<
18
Lookalike Doll Competitions
Lookalike Doll Competitions
Lottie Dolls is Now Creating Toys 'Inspired by Real Kids'
<
17
Crowd-Sourced Nonprofit Distributions
Crowd-Sourced Nonprofit Distributions
This Google Bay Area Campaign Involved the Community
<
16
Crowdsourced Journalism Apps
Crowdsourced Journalism Apps
This Platform Features Photos and Videos from Citizen Journalists
<
15
Fan-Picked Candy Flavors
Fan-Picked Candy Flavors
Coffee Nut is the New M & M Flavor After Winning a "Flavor Vote" Campaign
<
14
Fan-Picked Oatmeal Promotions
Fan-Picked Oatmeal Promotions
Quaker’s New Contest Lets Fans Pick the Next Instant Oatmeal Flavor
<
13
Customer-Created Taglines
Customer-Created Taglines
Emerald Nuts' New Tagline, "Yes Good," Was Inspired by a Customer Review
<
12
Crowdfunded Documentary Films
Crowdfunded Documentary Films
These Filmmakers Publicly Funded a Documentary About Crowdfunding
<
11
Crowdsourced Scandinavian Fashion Brands
Crowdsourced Scandinavian Fashion Brands
'Schulz by Crowd' Aims to Support Small-Scale Designers
<
10
Scientific Discovery Games
Scientific Discovery Games
EVE Online's Project Discovery Mini-Game Helps IRL Astronomers
<
9
Airport-Analyzing Information Apps
Airport-Analyzing Information Apps
The 'Ment' Status App Informs Flyers of Wait Times and More
<
8
Crowdsourced News Apps
Crowdsourced News Apps
The Sidewire Platofrm Offers News Written by Top Newsmakers in the Industry
<
7
Collaborative Journalism Platforms
Collaborative Journalism Platforms
Montage Crowdsources War Reporting with Activist Footage
<
6
Delivery App Restaurant Ratings
Delivery App Restaurant Ratings
The DoorDash App Now Includes Objective Restaurant Ratings
<
5
Teen Geofilter Design Contests
Teen Geofilter Design Contests
Google and Snapchat Have Partnered in the #MyFutureMe Contest
<
4
Crowdsourced Food Delivery Apps
Crowdsourced Food Delivery Apps
JoyRun Lets Users Pick Up Food from Restaurants for Others
<
3
Customized Blend Whiskeys
Customized Blend Whiskeys
The Johnnie Walker My Edition Whiskey Lets You Design the Label
<
2
Exclusive Consumer Catwalks
Exclusive Consumer Catwalks
The Myer Spring/Summer Line Debuted for Its Most Valued Consumers
<
1
Crowdsourced Adult Content Platforms
Crowdsourced Adult Content Platforms
'heartpie' Lets Users Request Videos to be Created
<