Google and Snapchat Have Partnered in the #MyFutureMe Contest
Ellen Smith — October 4, 2017 — Art & Design
References: madewithcode & psfk
Google and Snapchat have partnered for #MyFutureMe -- a contest for teenagers ages 13-18 which challenges participants to create a unique Snapchat lens.
In order to participate, teens must build a geofilter lens using a coding activity designed by 'Made with Code's' website. The contest states that the Snapchat lens should be designed with the future in mind, prompting each participant to create a lens which represents what the individual believes the future holds or represents. After completion of the design, participants must submit a 100-word entry describing the image, stating how or what must be done, both personally and collectively, to attain the future that was designed.
The contest winner will be flown to a TEDWomen conference the following month, where Google and Snapchat engineers will help develop the lens.
In order to participate, teens must build a geofilter lens using a coding activity designed by 'Made with Code's' website. The contest states that the Snapchat lens should be designed with the future in mind, prompting each participant to create a lens which represents what the individual believes the future holds or represents. After completion of the design, participants must submit a 100-word entry describing the image, stating how or what must be done, both personally and collectively, to attain the future that was designed.
The contest winner will be flown to a TEDWomen conference the following month, where Google and Snapchat engineers will help develop the lens.
Trend Themes
-
Teen Geofilter Design Contests — The rise in popularity of teen geofilter design contests opens up opportunities for companies to engage with younger generations and tap into their creativity.
-
Collaboration Between Social Media Platforms and Coding Education — The partnership between Google and Snapchat for the #MyFutureMe contest highlights the potential for collaboration between social media platforms and coding education organizations.
-
Future-focused Design Challenges — Design contests that prompt participants to envision and design for the future present opportunities for companies to foster innovation and gather new insights into emerging trends and perspectives.
Industry Implications
-
Social Media — Social media companies can leverage teen geofilter design contests to engage younger audiences and provide a platform for creativity and self-expression.
-
Education — Educational organizations focused on teaching coding skills can collaborate with social media platforms to provide engaging and practical exercises for students.
-
Marketing and Advertising — Marketing and advertising firms can use insights gained from future-focused design contests to inform their creative strategies and stay ahead of emerging trends and consumer preferences.
2.3
Score
Popularity
Activity
Freshness
