The Google Bay Area Impact Challenge was created to get people to vote on where funding towards nonprofit organizations in the community should go.
To do so, the company put up interactive boards all over, so that those living in the community could conveniently offer their input. By pressing the button of their choice, participants were able to make a difference for a cause they truly believed in. As the interactive boards were put up in local shopping centers, coffee shops and much more, people were able to make their voice heard even while they were out running errands.
By making it easier for people to get involved in their community, the Google Bay Area Impact Challenge raised awareness towards issues that matter, while getting important data from more people who would be affected.