Give Freely is a new venture from Steve Kaufer, the co-founder and longtime leader of Tripadvisor, and it's a mission-driven company that taps into the power of e-commerce for good. The debut launch from Give Freely is a shopping assistant that helps online shoppers find discounts and donate to the charities of their choice while they shop online.
The donations are generated from retailer-paid affiliate marketing sales commissions, which other coupon companies would pocket as a profit, but Give Freely is devoted to putting 100% of every affiliate dollar to the user's chosen charity.
At launch, Give Freely has announced eight special charity partners, including The Multiple Sclerosis Society, March of Dimes and The Michael J. Fox Foundation for Parkinson's Research.
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What's Driving This Trend
- Mission-driven Shopping
- Give Freely taps into the power of e-commerce for good by helping online shoppers find discounts and donate to charities of their choice.
- Retailer-paid Affiliate Marketing
- Give Freely generates donations from retailer-paid affiliate marketing sales commissions, putting 100% of every affiliate dollar towards the user's chosen charity.
- Charity Partnerships
- Give Freely has partnered with special charity organizations, including The Multiple Sclerosis Society, March of Dimes, and The Michael J. Fox Foundation for Parkinson's Research.
Who This Affects Most
- E-commerce
- Give Freely harnesses the power of online shopping to drive positive impact by enabling users to donate to their chosen charities.
- Coupon Companies
- Give Freely disrupts traditional coupon companies by redirecting affiliate marketing sales commissions towards charitable causes, rather than pocketing them as profit.
- Charitable Organizations
- Give Freely revolutionizes the way charitable organizations receive donations by partnering with them and allowing users to contribute while shopping online.
