Customization is a key element that is reigning supreme for many consumers, so the new Johnnie Walker My Edition Whiskey campaign is here to help fans of the libation customize their own bottle.
The campaign is being run on crowdfunding website Indiegogo, where the brand is enabling consumers to customize the blend of the Scotch whiskey to their liking, before finishing it with customized labels. This comes as an overtly custom way for consumers to get the exact product that they want even when it comes to prepackaged varieties.
The Johnnie Walker My Edition Whiskey can come packaged in a limited edition presentation box that has been designed by world-class artists, in order to deliver it in absolute style to yourself or as a gift.
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