What is the trend of crowdsourced voting?

Opportunity for brands to engage with customers and gather feedback on product preferences through crowdsourced voting tactics.

What is the trend of unique flavored candies?

Opportunity for confectionery companies to create buzz and attract new customers by introducing uniquely flavored chocolate candies.

What is the trend of limited-time flavor experiences?

Opportunity for brands to create a sense of urgency and exclusivity by launching limited-time flavor offerings and engaging customers in trying and voting for their favorite.

What are the implications for the confectionery industry?

Disruptive innovation opportunity for confectionery industry to explore new flavor profiles and create unique products to cater to changing consumer preferences.

What are the implications for the marketing and advertising industry?

Disruptive innovation opportunity for marketing and advertising agencies to develop creative campaigns and strategies around crowdsourced voting to drive customer engagement and brand loyalty.

What are the implications for the food and beverage retail industry?

Disruptive innovation opportunity for food and beverage retailers to leverage limited-time flavor experiences to attract customers, drive foot traffic, and increase sales.

Fan-Picked Candy Flavors : Flavor Vote Campaign

Fan-Picked Candy Flavors

Chocolatey Coffee-Flavored Candies Image 1

Nutty Honey-Roasted Chocolate Candies Image 1

Bakery Dessert Chocolate Candies Image 1

Coffee Nut is the New M & M Flavor After Winning a "Flavor Vote" Campaign

Hayley McGlone — July 26, 2016 — Lifestyle

References: marspresskit & mashable

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M & M finally announced the results of its "Flavor Vote" campaign, which let fans pick the new flavor twist to be added to the classic Peanut M & M. The winning flavor that will be added to the M & M line of products is Coffee Nut. The announcement was made by friend of the yellow M & M and actor Tony Hale.

Fans had the opportunity to vote on Chili Nut, Honey Nut and Coffee Nut. The three new flavors were on sale for three and a half months to let fans try out each before voting for their favorite. While this isn't the first time M & M has launched uniquely flavored chocolate candies, this is the first time it used crowdsourced voting tactics to pick a new flavor.

Trend Themes

Crowdsourced Voting — Opportunity for brands to engage with customers and gather feedback on product preferences through crowdsourced voting tactics.
Unique Flavored Candies — Opportunity for confectionery companies to create buzz and attract new customers by introducing uniquely flavored chocolate candies.
Limited-time Flavor Experiences — Opportunity for brands to create a sense of urgency and exclusivity by launching limited-time flavor offerings and engaging customers in trying and voting for their favorite.

Industry Implications

Confectionery — Disruptive innovation opportunity for confectionery industry to explore new flavor profiles and create unique products to cater to changing consumer preferences.
Marketing and Advertising — Disruptive innovation opportunity for marketing and advertising agencies to develop creative campaigns and strategies around crowdsourced voting to drive customer engagement and brand loyalty.
Food and Beverage Retail — Disruptive innovation opportunity for food and beverage retailers to leverage limited-time flavor experiences to attract customers, drive foot traffic, and increase sales.

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