Ahead of the holidays, Coffee mate is set to release its new 'M&M’S Milk Chocolate' variation, which is added to coffee to transform it into a creamy and delectable treat that's instantly reminiscent of the iconic candy's classic flavor.
The coffee creamer comes wrapped in M&M’S branding, along with imagery that spotlights its multi-colored milk chocolate candies. Depending on how strong users want the flavor, the creamer can be added to taste, and used in both hot and iced coffee drinks.
Coffee mate's M&M’S Milk Chocolate flavor is expected to release on January 2021, and will be available through participating retailers nationwide.
Image Credit: Coffee mate
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- Flavored Coffee Creamers
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