Coffee Mate is Unveiling Plant-based Almond & Oat Milk Creamers
Grace Mahas — August 17, 2022 — Lifestyle
References: madewithnestle
Coffee mate is unveiling Plant-Based Almond & Oat Milk Creamers in two fan-favorite flavors: French Vanilla and Caramel. These new creamers combine oat and almond milk for a smooth, blended base, featuring the familiar flavors of Coffee Mate creamers. This new offering was designed for coffee lovers seeking options in the creamer aisle as plant-based creamers continue to gain popularity - representing 15% of the overall category in 20221.
“As creamer fans continue to seek variety, both in flavor and ingredients, it was only natural for Coffee mate to step into the plant space,” said Leonardo Aizpuru, Nestlé Senior Director of Brand Marketing and Leader of the Creamer Business Unit. “Now everyone can have the best of both worlds – the delicious taste of Coffee mate, featuring plant-based ingredients.”
The new Coffee mate Plant-Based Almond & Oat Milk Creamers will be available at select Walmart locations in October, expanding to grocery stores and mass retailers nationwide in January 2023.
“As creamer fans continue to seek variety, both in flavor and ingredients, it was only natural for Coffee mate to step into the plant space,” said Leonardo Aizpuru, Nestlé Senior Director of Brand Marketing and Leader of the Creamer Business Unit. “Now everyone can have the best of both worlds – the delicious taste of Coffee mate, featuring plant-based ingredients.”
The new Coffee mate Plant-Based Almond & Oat Milk Creamers will be available at select Walmart locations in October, expanding to grocery stores and mass retailers nationwide in January 2023.
Trend Themes
1. Plant-based Creamers - There is an opportunity to develop even more plant-based coffee creamers to cater to the increasing number of consumers looking for dairy-free alternatives.
2. Sustainable Packaging - As eco-conscious consumers become a larger part of the market, there is a potential opportunity to innovate sustainable packaging solutions for plant-based coffee creamers that reduce waste and appeal to those consumers.
3. Personalization - Incorporating options for personalizing plant-based coffee creamers, such as through different flavors or mix-ins, could be a way to appeal to consumers seeking variety and customization.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from expanding its offerings of plant-based creamers, as well as exploring new flavors and packaging solutions to attract consumers looking for dairy-free alternatives.
2. Packaging - The packaging industry can develop sustainable solutions to address the growing demand for eco-friendly options for plant-based coffee creamers.
3. Retail - Retailers could create new in-store experiences or online customization options that allow consumers to mix and match different flavors or ingredients to create their ideal plant-based coffee creamers.
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