The Coffee Mate Natural Bliss creamers range has been expanded by the brand with the winter season in mind to accommodate consumers who would rather create their own beverages from home rather than visit a cafe.
The creamer range debuted three new flavors including Chocolate Caramel Truffle, Chai Vanilla Latte and Hazelnut Cookie Crumble Zero Added Sugar, which are each made with four ingredients. The creamers put real milk and cream in the spotlight to accommodate consumer interest in free-from coffee products, while still responding to their demand for indulgent food and beverage experiences.
The new additions to the Coffee Mate Natural Bliss creamers range come in 32-ounce bottles priced at $5.99 each and are arriving now in the refrigerated dairy section at participating retailers.
Image Credit: Coffee Mate
Key Themes Behind This Trend
- Free-from Coffee Products
- Consumers are increasingly interested in free-from coffee products, driving demand for creamers that highlight minimal ingredients without sacrificing taste.
- DIY Cafe Experience
- A growing trend sees consumers preferring to craft cafe-quality beverages at home, creating opportunities for products that elevate the DIY coffee experience.
- Indulgent Flavor Innovation
- There is a continued consumer desire for indulgent flavors in beverages, prompting innovation in developing rich and diverse taste profiles for home use.
Where This Applies
- Consumer Packaged Goods
- The expansion of specialty coffee creamers highlights an opportunity for consumer packaged goods companies to cater to home beverage enthusiasts seeking indulgent experiences.
- Dairy Alternatives
- Emerging trends in plant-based creamers pave the way for innovation in the dairy alternatives industry to develop flavorful, non-dairy options for health-conscious consumers.
- Retail
- Retailers can capitalize on consumer interest in cafe-inspired products by expanding their range of premium coffee-enhancing items in store aisles.
