Over the years there have been many competitions held for bartenders that are centered around drinks, but leading glassware company Libbey is aiming to change this with its 'Glassology' design competition.
Glassology invites bar professionals to come up with their own unique glassware design, which will be judged based on its creativity, innovation and originality. The winning design will be put into production by Libbey and distributed around the world.
Six finalists will be chosen to show off their ideas at the Perfect Serve Barshow in Amsterdam in May of 2018, where the winner will also be named. As glassware plays an important role in the drinking ritual, the forward-thinking designs submitted to the glassware design competition have the potential to elevate the entire experience.
Key Themes Behind This Trend
- Innovative Glassware Designs
- Bar professionals are challenged to create unique and creative glassware designs in the Glassology competition, offering an opportunity for disruptive innovation in the barware industry.
- Elevating the Drinking Experience
- The Glassology competition emphasizes the potential to enhance the entire drinking ritual through forward-thinking glassware designs, opening up opportunities for disruptive innovation in the beverage industry.
- Collaborative Design Competitions
- The Glassology competition promotes collaboration between glassware companies and bar professionals, presenting a disruptive innovation opportunity for both the design and hospitality industries.
Where This Applies
- Barware
- The Glassology competition offers a disruptive innovation opportunity for the barware industry by encouraging the development of new and unique glassware designs.
- Beverage
- Forward-thinking glassware designs from the Glassology competition can disrupt the beverage industry by elevating the drinking experience and changing the perception of beverages.
- Design
- The Glassology competition provides a disruptive innovation opportunity for the design industry as designers create innovative glassware designs that enhance the drinking ritual.
